Search Engine Optimisation (SEO)
Let us optimise your website to rank higher on Google.
If you don’t have your own website, you’re missing out on loads of potential sales. And not only that, these customers will be quickly directed to the website of your competitors.
But even if you’ve got a great looking website, that doesn’t mean it’s automatically going to pop up on Google when people are searching for the services you offer. In fact, if your site hasn’t been optimised for search engines then chances are it isn’t ranking well at all! That’s where we come in.
We Can Help You
Obtain New Customers
We’ll put you in front of new, potential customers who are searching for the exact products or services that your business provides.
Increase Web Traffic
What good is a website if no one ever sees it? We will increase the traffic to your website resulting in more leads and sales for your business.
Increase Brand Awareness
If you aren’t ranking on the first page of Google, your competitors are. We’ll help put your brand front and centre and stand out from the crowd.
Build Trust & Credibility
SEO isn’t just about ranking higher. It’s about presenting your business in a professional way that establishes it as a trustworthy industry leader.
Local SEO Case Study
When we began our SEO work for local Orange mortgage broker company, Specialised Mortgage Solutions, they didn’t even have a website.
- Have a custom, professionally looking website optimised for search engines
- Rank number one on Google for 10+ high traffic keywords in a competitive niche
- Receive hundreds of visitors to their website every month
- Receive multiple, high-quality client leads per week
- Have an optimised Google My Business page that stands out in search
The chart represents where our client Specialised Mortgage Solutions (the green line) is ranking in relation to their competitors for 10 of their target keywords such as ‘Orange finance broker’ and ‘Mortgage broker Orange’.
As you can see, our client has a visibility score of 84.74%, almost 50% higher than the next highest ranking competitor!
A score of 100% means that the website is ranking in the first result on Google for all 10 keywords.
A score of 0% means that the website isn’t ranking in the top 100 results for any of the 10 keywords.
Page one: Where You Need To Be
Google is the biggest search engine in the world, and businesses that make it to the top of the rankings get results.
- Businesses that rank on the first page of Google receive 91.5% of website traffic
- 70-80% of users ignore the paid ads, focusing on the organic, unpaid search results
- SEO leads have a 14.6% close rate, compared to only 1.7% for outbound leads (such as direct mail or print advertising)
What does this mean for your business? It means you need your website to rank on the first page organically, without paid ads. If you aren’t, your competitors will be!
What We Do
We have advanced SEO tools that are able to find the most profitable and untapped keywords to target which will form the basis of your new SEO strategy.
It’s important to see what SEO strategies have been effective for websites that are already ranking in your industry, and uncover potential gaps and opportunities.
We optimise the structure of your website so Google can read it properly and reward you with higher rankings. This includes title tags, internal linking and headers.
Local Citations Audit
We scan the web for mentions of your business and ensure the info is correct and up to date so it doesn’t hurt your rankings. We’ll also submit your site to the best local directories.
Make You Mobile Friendly
Google now values how well your website is optimised for mobile devices more than desktop computers. If you aren’t mobile friendly, you’re screwed!
Site Speed Optimisation
Slow websites frustrate visitors and hurt your Google rankings. We’ll analyse your site speed and fix any issues that may be slowing down your website.
Put You On The Map
We’ll setup and optimise your Google My Business listing so you rank high on Google Maps. This will help you reach attract local customers looking for businesses near them.
Get Your Business On Google Maps
Google My Business Setup
With Google My Business, you can put your business on the map…literally. Make it easy for your customers to find directions to your business location.
If you have a local business that customers can visit, then you need to list your business on Google maps. This can be done by setting up a Google My Business account.
Not only will this help customers find directions to your business, it will also allow you to appear in the ‘map pack’ when people search for your business category.
The Map Pack
The map pack is a display of three local business for a particular category. For example, if people type into Google, ‘Orange mortgage broker’ this is what pops up under the paid search results.
As you can see, our client ‘Specialised Mortgage Solutions’ is at the top of the map pack. This is because we set up their Google My Business account listing and optimised it to rank higher than other similar businesses.
Now potential clients can easily find directions to the business, visit their website or even find out more information such as the phone number and opening hours. This gives local businesses a huge advantage over other regular search results.
No Black Hat SEO
Our SEO services follow Google’s and other search engine’s strict guidelines. Black Hat SEO is the use of techniques that try to trick Google into ranking your website higher.
These techniques are much cheaper to implement but are usually very short-term. Once Google catches on that your website is using these techniques (and believe me Google is smarter than you think), they will penalise or even remove your website from their search engine completely. This will ruin your businesses online presence and is very difficult to reverse the negative effects.
Therefore, at Mouse Potato Media we take the time to follow Google’s guidelines and use only White Hat SEO techniques that won’t hurt your website now or in the future.
How much do your SEO services cost?
Every website is unique and will require different levels of search engine optimisation. Perhaps your website is already fairly optimised or maybe it needs a lot of work to be done.
As a result, it’s difficult to say how much our SEO services will cost before we’ve had a chance to sit down with you and work out your needs. To get a no-obligation, free quote just get in touch via the contact form below.
How long does it take for SEO to work?
SEO is a long-term strategy and therefore isn’t right for everyone. If you need new clients fast, paid search engine marketing (SEM) or other online advertising may be better suited to your needs.
However, if you are looking to invest in a long-term digital marketing strategy, SEO is a great solution!
The reason SEO is considered ‘long-term’ is because once the necessary elements are implemented on your website, it can often take 3 – 6 months to start ranking well on search engines. If you’re operating in a competitive industry or location, it may even take longer to start seeing any results.
If you’d like to find out if SEO is right for you and your business, get in touch today.